The impact of competitive intelligence on achieving customer relationship management : case of mobilis corporation
Author
Source
Issue
Vol. 18, Issue 2 (31 Dec. 2022), pp.38-51, 14 p.
Publisher
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
This paper aimed to measure the effect of the competitive intelligence on achieving customer relationship management in a sample survey of 272 individual of Mobilis corporations in eastern provinces.
the field study concluded that the competitive intelligence has an extreme importance on achieving customer relationship management, given the strategy of the corporation in monitoring the competitor threats and competitive risks, and how does it deal with the costumer orientation and service them; the study resulted a significantly positive impact of the application of competitive intelligence on the level of customer relationship management at a level of 5% of significance.
American Psychological Association (APA)
Milyani, Shukri. 2022. The impact of competitive intelligence on achieving customer relationship management : case of mobilis corporation. Les Cahiers du MECAS،Vol. 18, no. 2, pp.38-51.
https://search.emarefa.net/detail/BIM-1500032
Modern Language Association (MLA)
Milyani, Shukri. The impact of competitive intelligence on achieving customer relationship management : case of mobilis corporation. Les Cahiers du MECAS Vol. 18, no. 2 (Dec. 2022), pp.38-51.
https://search.emarefa.net/detail/BIM-1500032
American Medical Association (AMA)
Milyani, Shukri. The impact of competitive intelligence on achieving customer relationship management : case of mobilis corporation. Les Cahiers du MECAS. 2022. Vol. 18, no. 2, pp.38-51.
https://search.emarefa.net/detail/BIM-1500032
Data Type
Journal Articles
Language
English
Notes
Includes appendices : p. 49-51
Record ID
BIM-1500032