استراتيجيات ادارة الحملات الإنتخابية

Abstract EN

The ability to run a good electoral campaign which is a requirement for everyone who engages in political action lies in the candidate following a specific strategy for that campaign through the method he takes to win and collect votes by relying on strategic thinking in planning, setting plans and formulating strategies that aim to support and increase the candidate's strengths And winning the elections and weakening the strengths of the competitors and reduce their chances of winning.

The study focused on the strategies of electoral campaign management by clarifying what is meant by the electoral campaign management strategy and then addressing the study of its types and the extent of their impact on the candidate to manage his electoral campaign which made us use in this research paper the descriptive approach and then use the analytical method.