دور الوسائط المتعددة في الحملات الترويجية لشركات الاتصالات بولاية الجزيرة محلية ود مدني الكبرى

Abstract EN

The study dealt with the role of multimedia in the promotional campaigns of telecommunications companies in the state of Gezira the Greater Wad Madani locality.

The study aimed to reveal the statistically significant relationships resulting from the use of multimedia in the promotional campaigns of telecommunications companies.

And to know the extent of the impact of the use of multimedia on the promotional campaigns of telecommunications companies.

The study relied on the descriptive analytical approach.

The most important results of the study : There is a statistically significant relationship between the use of multimedia and the promotional campaigns of telecommunications companies, from the respondents' point of view, and there is a statistically significant relationship between the use of fixed fees and the promotional campaigns of telecommunications companies, from the respondents' point of view.

In light of the results, the study recommended several recommendations, the most important of which are that telecommunication companies in Sudan must absorb the successful experiences and advanced expertise of business enterprises and organizations that rely on the use of multimedia in promotional campaigns.

It is necessary for telecommunications companies in Sudan to seek to remove obstacles and obstacles that face the optimal use of multimedia in promotional campaigns.