دور إدارة الموارد البشرية في تحقيق الميزة التنافسية بالتطبيق على بنك أمدرمان الوطني بولاية الخرطوم

Abstract EN

The main objective of this research is to identify the role of human resources management in achieving competitive advantage by applying it to Omdurman National Bank in Khartoum State.

The descriptive analytical approach was used, and a questionnaire was designed to collect data, as the percentage of valid questionnaires reached (86.66%).

The results of the study : There is a partial relationship between human resources management and achieving competitive advantage through the cost reduction dimension, and there is also a partial relationship between human resources management and achieving competitive advantage through the service quality dimension.

The most important recommendation of the study was the necessity of maintaining employees who have sufficient experience and knowledge of the bank's policies, systems, and programs, thus reducing the cost of services provided.