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Film effects and foreign audiences’ perceptions of countries’ brands : a systematic review of theories and methods
Author
Source
The North African Journal of Scientific Publishing
Issue
Vol. 1, Issue 2 (30 Apr. 2023), pp.77-85, 9 p.
Publisher
African Academy of Advanced Studies
Publication Date
2023-04-30
Country of Publication
Libya
No. of Pages
9
Main Subjects
Abstract EN
Films are windows into their respective societies of origin.
they have the potential to affect or shape foreign audiences’ perceptions of the society they represent or brand.
although evident, this potential to shape foreign audiences’ perceptions has not enjoyed all the scholarly attention it deserved.
indeed, a good number, nay most studies devoted to films’ ability to shape foreign audiences’ perceptions of countries’ brands mainly hinge on speculative methods and/or theories.
only a very limited number of such studies are empirical in nature.
in this paper, a systematic review is used to assess the methods and theories that have popularly or dominantly been deployed in the recent scholarly research works on films’ impact on foreign audiences’ perception of countries’ brands.
the paper addresses two principal things.
in the first place, it provides a critical review of previous studies done on the effects of films on foreign audiences’ perception of countries.
in the second place, it critically examines the methodologies and research approaches deployed to research film audiences and film impact on these audiences.
American Psychological Association (APA)
Endong, Floribert Patrick C.. 2023. Film effects and foreign audiences’ perceptions of countries’ brands : a systematic review of theories and methods. The North African Journal of Scientific Publishing،Vol. 1, no. 2, pp.77-85.
https://search.emarefa.net/detail/BIM-1505310
Modern Language Association (MLA)
Endong, Floribert Patrick C.. Film effects and foreign audiences’ perceptions of countries’ brands : a systematic review of theories and methods. The North African Journal of Scientific Publishing Vol. 1, no. 2 (Apr. / Jun. 2023), pp.77-85.
https://search.emarefa.net/detail/BIM-1505310
American Medical Association (AMA)
Endong, Floribert Patrick C.. Film effects and foreign audiences’ perceptions of countries’ brands : a systematic review of theories and methods. The North African Journal of Scientific Publishing. 2023. Vol. 1, no. 2, pp.77-85.
https://search.emarefa.net/detail/BIM-1505310
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 84-85
Record ID
BIM-1505310