ضوابط التسويق الإلكتروني في التشريع الجزائري

Abstract EN

The E-marketing process plays a key role in attracting customers and urging them to acquire goods and services offered in the digital market via various electronic means.

despite all the advantages of E-marketing, it is coupled with many associated risks in which the marketing process is practiced.

all this prompted the Algerian legislator to establish a set of legal controls on each electronic supplier, to ensure protection against the risks of electronic transactions, and contribute to integrity and transparency during the e-marketing phase, starting from electronic advertising to presenting the electronic commercial offer, with the subsequent stages to submit the product order electronically whenever the terms of this order are met.