تقنيات الحجاج البلاغية في خطاب الصحافة اليمنية : مقاربة تداولية-صحيفة الثورة أنموذجا (1990 م-2000 م)‎

Abstract EN

Journalistic discourse is considered one of the most important types of linguistic discourses that permeate the depths of social life and express all aspects of life affecting and affected by it, because of its great ability to influence the recipient, reshaping his awareness, drawing his future visions and crystallizing his opinion, as it is built on a set of values and the common principles that govern the members of a single society, and include all intellectual, ideological, psychological, social, deliberative, and other levels, and its construction is achieved through a series of logically linked sayings, in which implicit external factors participate that directly contribute to the way the news is presented, such as purposes, directions, contexts, and external references, and it depends on a set of argumentative mechanisms and techniques (linguistic and non-linguistic) that seek to persuade and influence the recipient, to ensure the continuity of the communication process between the two parties to the discourse.

this research seeks to reveal the mechanisms of rhetorical arguments in journalistic discourse, and how they work in strengthening the argumentative power of saying, because journalism is no longer just a tool for conveying and interpreting news, but rather has become a means of education, education and guidance.

and because the journalistic discourse is an intended discourse, its purpose is to change thought, modify behavior, and push towards action.

the rhetorical mechanisms it adopts in the content of the discourse are, in fact, argumentative elements within the inferential paths, because when the sender uses rhetorical methods in his speech, he does not do so.

for the sake of enjoyment, but he does it for the purpose of persuasion.

rhetorical techniques are not only a formal pleasure, nor an occasional verbal embellishment, but they are a tool of persuasion, with great argumentative authority.