الدور الوسيط لرضا العملاء في العلاقة التأثيرية بين ممارسات المسؤولية الاجتماعية والميزة التنافسية لمجمع صيدال من وجهة نظر العاملين بالوحدات الصيدلانية في ولاية جيجل

Abstract EN

This research paper seeks to demonstrate the impact of saidal’s social responsibility practices on competitive advantage according to customer satisfaction, and to determine the extent to which the sample members aware of the variables studied, in order to achieve objectives of the study the descriptive analytical approach and the questionnaire were relied upon as the main tool collecting data from a sample of 66 workers, and the data was processed based on the SPSS v25 statistical program the results revealed that in terms of the economic and social dimensions, consumer satisfaction plays a mediating role in the relationship between saidal's social responsibility found that the sample members have a high level of awareness of the variables being studied.