دور التوجه نحو تقنية البلوك تشين في تطوير وترقية التجارة الإلكترونية

Abstract EN

This study aimed to illustrate the adoption of e-commerce in the blockchain platform and the extent to which the latter contributed to the development of e-commerce performance through descriptive analysis of the study's data, the integration of this technology into ecommerce platforms has been found to contribute significantly to addressing many of the problems that hinder its actual performance.

high levels of security, transparency and privacy of customers' data, the technology also supports the supply chain system in tracking product and trading information quickly and briefly through smart contracts s development, the platform also relies on the cryptocurrency payment system, which is another challenge in itself owing to the divergence of global views in its investment in the trade and finance sector.