Empirical study on digital storytelling as a communication strategy among Algerian social network users
Joint Authors
Source
Journal of Economics and Sustainable Development
Issue
Vol. 6, Issue 1 (31 Mar. 2023), pp.749-762, 14 p.
Publisher
Publication Date
2023-03-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
Facing a major growth in social networks use in Algeria, companies are increasingly resorting to digital strategies.
digital storytelling, consisting of relating facts in narrative forms, is one of the communication strategies adopted nowadays, aiming at capturing online consumers.
to measure the success of this strategy in terms of appreciation and usefulness, we conducted a quantitative study with a sample of 204 Algerian social network users.
the findings led us to the conclusion that digital storytelling could be a valuable approach to build an online communication strategy.
American Psychological Association (APA)
Muslim, Hanan S.& Abbasi, Ayyub. 2023. Empirical study on digital storytelling as a communication strategy among Algerian social network users. Journal of Economics and Sustainable Development،Vol. 6, no. 1, pp.749-762.
https://search.emarefa.net/detail/BIM-1511237
Modern Language Association (MLA)
Muslim, Hanan S.& Abbasi, Ayyub. Empirical study on digital storytelling as a communication strategy among Algerian social network users. Journal of Economics and Sustainable Development Vol. 6, no. 1 (Mar. 2023), pp.749-762.
https://search.emarefa.net/detail/BIM-1511237
American Medical Association (AMA)
Muslim, Hanan S.& Abbasi, Ayyub. Empirical study on digital storytelling as a communication strategy among Algerian social network users. Journal of Economics and Sustainable Development. 2023. Vol. 6, no. 1, pp.749-762.
https://search.emarefa.net/detail/BIM-1511237
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references: p. 761-762
Record ID
BIM-1511237
