استخدام البرامج التليفزيونية كأداة لتسويق مفاهيم وأفكار ريادة الأعمال بين الشباب في مصر: دراسة ميدانية على طلبة جامعة المنصورة

Abstract EN

This study aimed to understand the relationship between youth exposure to television programs related to entrepreneurship and the level of knowledge about issues and ideas of entrepreneurship and self-employment.

it found that there is a positive relationship between youth exposure to television programs related to entrepreneurship and the level of knowledge about issues and ideas of entrepreneurship and self-employment.

therefore, these results represent an indication of television media can be an effective means of transferring knowledge and raising awareness about this field among young people.

they also indicate that the quality of the content and he manner in which these programs are delivered play an important role in achieving this positive impact.