صياغة المحتوى الإبداعي بالإعلام التربوي باستخدام تقنية الذكاء الاصطناعي ChatGPT: استكشاف الفرص والتحديات

Abstract EN

This study aimed to explore the available opportunities and potential challenges from the use of ChatGPT artificial intelligence technology, which is widely used in the world recently, to formulate creative content in the field of educational media.

the commitment to the standards of creative content in the field of educational media in general and the educational theater, and the extent to which the ChatGPT tool is able to meet the needs of students, faculty members and graduate students in the field of educational media.

several disciplines of educational media, including writing educational plays and formulating creative ideas for research and proposed studies in the specialization, as the ChatGPT tool showed the ability to distinctly answer many questions very quickly and in more than one interactive way, which establishes new beginnings in the connection of artificial intelligence with creative writing for educational media in the future and what this requires in terms of the proper use and rationing of these technologies in education, and the study also found major challenges posed by the use of artificial intelligence by applying the ChatGPT tool, which showed wrong and misleading answers at times, in addition to other risks related to academic integrity and copyright, documentation and publishing.

these and other challenges indicate that the ChatGPT tool, which represents the most popular language model in the world today, despite its potential that cannot be overlooked, still lacks what distinguishes the creativity that exists in the human media, whether it is a student, a faculty member, or a free creative content writer.

the study directed a set of recommendations to users ChatGPT tool from students and faculty members, as well as academic and educational institutions that must face a future in which artificial intelligence imposes its word on many aspects of life, the most important of which is writing creative and effective educational content.