دور التخطيط الاستراتيجي في تطوير أداء مقدمي خدمة العملاء بالقطاع الخاص السعودي: دراسة حالة شركة الاتصالات السعودية

Abstract EN

The study aimed to identify the role of strategic planning in developing the performance of customer service providers in the Saudi private sector.

the study sample included (282) employees from Saudi telecom company in Saudi Arabia, and the researcher used the descriptive design as the study method.

a questionnaire was used as a tool for the study.

the study found a statistically significant positive impact of strategic planning on the performance of customer service providers at a significance level of (α = 0.05).

the study recommended the need for training courses for all employees in the private sector of Saudi telecom company and the use of specialized personnel familiar with all the challenges of implementing strategic planning and capable of facing them.