The role of social media campaigns in supporting the SDG of women’s empowerment

Abstract EN

The social media plays a crucial role in disseminating information on various issues politically, economically, socially, culturally and environmentally.

the social media is useful for generating awareness for numerous social issues, such as women empowerment, and this for many reasons; it can bring these issues from small circles to the masses.

the aim and importance of the study tries to explore the role of social media campaigns in supporting young women empowerment in the sustainable development goal 5, because women empowerment is not a fundamental right, but a necessary foundation for a peaceful, prosperous and sustainable world.

the researchers employ the dragonfly effect model, by Aaker and smith in 2010, upon which the research questions were formulated.

the researchers used a qualitative research methodology, by conducting unstructured in depth interviews, using a purposive sample of 20 female academic staff members from the faculty of mass communication, MSA university.

the study concluded that the social media with all its different media platforms became an essential source and pillar for supporting women by disseminating information related to women empowerment covering different problems that they face during their daily lives via social media campaigns, and, this proved that the social media campaigns have a crucial role in supporting women empowerment.

finally, the researchers suggest that further research is needed to better understand the long-term impacts of social media campaigns on young women's agency, leadership, and, participation in public life.

more data and evaluation can help improve the effectiveness of future social media campaigns.