الغش و التضليل في الإعلانات التجارية : دراسة مقارنة

Abstract EN

Is a commercial advertisement message from the advertiser to the consumer aimed at changing patterns of consumer behavior so that exhibits this consumer behavior, which declared it meant, and by virtue of this trust conferred upon the public to declare shall on advertisers and advertising agencies and those who made the announcement to strengthen the confidence to rise an ethics and a sense of responsibility towards the consumer as a component tools geared major in economic life so it shall determine the responsibility of both the advertiser and the advertising agency and advertising tool to make it easier on the consumer refer them compensation.