برنامج مقترح في التسويق الإلكتروني لطلاب التعليم الثانوي التجاري لتنمية التحصيل وكسب رضا العملاء

Abstract EN

The research aimed to identify the effectiveness of a proposed program in e-marketing for commercial secondary education students to develop achievement and gain customer satisfaction.

the descriptive approach was used to look at previous research and studies, and the experimental approach / quasi-experimental design.

the research group consisted of (30) students from the second year of commercial technical secondary school.

the measurement tools (achievement test, customer satisfaction scale) were prepared and applied.

before and after the research group.

the results of the research found that there were statistically significant differences between the mean scores of the students of the experimental group in the pre- and post-applications of the achievement test and the measure of gaining customer satisfaction at the level of significance (0.01) in favor of the post application.

the research ended with a set of recommendations, the most important of which are: the necessity of introducing electronic marketing within the marketing curricula for commercial secondary school students, which contributes to the development of achievement and gaining customer satisfaction to keep pace with contemporary global trends.