مضامين إعلانات حملة (لقح تسلم)‎ للتوعية حول اللقاحات المضادة لفيروس كوفيد 19 : دراسة تحليلية لصفحة وزارة الصحة على الفيس بوك

Abstract EN

The researcher used the survey method and the two tools of content analysis and the scientific interview to reach the results of the research.

the researcher analyzed all awareness advertisements for anti-covid-19 vaccines on the Facebook page of the Iraqi ministry of health for the period from (19-11-2020) to (1-4-2022) by using a comprehensive inventory of (59) advertisements.

the researcher came up with sev eral results, including : the symbols used in the advertisements are the ministry of health symbol, and there is no campaign symbol.

it was found through the research that there is a main and secondary slogan.

the main slogan is "take the vaccine..

to protect yourself".

while the contents of the secondary slogans in the advertisements focus on that the vaccine is a guarantee for the safety of the individual and his/her friends : an individual's mask protects him from the virus, the vaccine protects the life of the individual ranked first.

the contents of the texts in the advertisements are based on a group of encouraging ideas for vaccination, the first place went to the category "the vaccine contributes to living safely".

the second place went to the category (safe for the elderly).

while the third place went to (commitment to the mask and vaccination to live safely).

the researcher concluded that the main slogan was not written in most of the ads, and that it relied on secondary slogans in the campaign.

also, there is no symbol for the "take the vaccine..

to protect yourself" campaign to raise awareness about vac cines against the covid-19 virus.

accordingly, it recommended that a symbol for the "take the vaccine..

to protect yourself" campaign to be identified in the ministry of health to introduce and raise awareness about vaccines; and to focus on the pres ence of the main slogan in all awareness advertisements to prove it in the mind of the recipient.