Social work role in confronting negative anti-social marketing : a study applied to social work students at Haʼil University

Abstract EN

The current descriptive analytical research investigated the actual role of social work in facing negative anti-social marketing and identified the negative contributions of social media to negative anti-social marketing, determining the difficulties that limit the effectiveness of social work in building an operative role to confront negative social marketing.

the current research developed a proposed vision for the contributions of social work in building effective social marketing.

a questionnaire was administered to a random sample of 124 male students at Haʼil university / department of social science.

the current research proved that the most important role of social work in facing anti- social marketing is to provide learning and motivation that promote social marketing, and activate social marketing mechanisms that increase social awareness of the danger of rumors and extremist and harmful ideas which are against the trend of societal behavior.

the current study, also, showed the crucial role offered by social work in supplying knowledge, information and skills that allow differentiating between positive and negative marketing, and the promotion of positive marketing as an approach to teaching the trends of behavioral change necessary to provide social security.