دور السرد القصصي للبيانات في الابتكار المؤسسي بوجود إدارة المعرفة متغيرا وسيطا

Abstract EN

Purpose : knowledge management as a mediating factor in the relationship between data storytelling and organizational innovation is the prime objective of the study.

study design/methodology/approach : a survey is undertaken to collect data on the research variables using a set of items.

sample and data : 384 data storytelling experts on LinkedIn are chosen at random for the study.

results : the findings show that knowledge management as a mediating variable has a significant impact on the relationship between data storytelling and organizational innovation, and that both knowledge management and data storytelling have a significant impact on organizational innovation.

originality/value : to our knowledge, the study is the first of its kind to assess how knowledge management affects the relationship between organizational innovation and data storytelling.

research limitations/implications : the study is limited to data storytelling experts on LinkedIn.