A pragmatic study of presupposition in Iraqi and American parliamentary electioneering campaign posters

Abstract EN

For hundreds of years, the poster has served as a vehicle of communication first and foremost.

A poster is simply any piece of paper with a printed design or text that is designed to be hung on a vertical surface.

This study is concerned with investigating linguistic features of election posters of Iraqi parliamentary elections in 2021 and American senate elections in 2020.

The primary goal of politicians’ use of posters is to persuade voters to adopt and accept their ideologies.

As a result, they should understand how to choose slogans, which are one of the primary components of posters.

Slogans are typically a word, phrase, or sentence that politicians repeatedly recite while presenting election campaigns.

This study applies Yule’s (1996) model in analyzing presupposition types employed in both data.

The major findings that the study has arrived at is that only existential and lexical types presupposition are employed by candidates in Iraqi and American parliamentary election campaign posters.