Motives behind active Facebook, Instagram and other social media users
Joint Authors
Abd al-Wahid, Nabsiah
Bakim, Zebedeus Henry
Ariffin, Shaizatulaqma Kamalul
Source
Issue
Vol. 2022, Issue (s) (28 Feb. 2022)9 p.
Publisher
Publication Date
2022-02-28
Country of Publication
Malaysia
No. of Pages
9
Main Subjects
Abstract EN
Social media (SM) is ‘the’ place individuals use to socialize, connect and share up-to-date information with other parties.
According to The Uses and Gratification theory (U>), individuals have needs to satisfy to feel gratified; they use SM to satisfy these personal needs to achieve self-gratification.
Gratifications differ for individuals depending on their background and types of SM medium used.
Question is, what are the motives behind SM user’s activeness behaviour in their medium of choice in Malaysia’s scenario? Seven common motives, namely, watching, impressing, acting, surveillance, documentation, coolness and creativity were hypothesized to have significant influences over SM users’ activeness behaviour.
The study disseminated online surveys to targeted and willing active SM users in the research; it resulted in 397 useable data for analysis.
Overall, the study managed to identify four motives, namely, watching, impressing, documentation and coolness as the drivers behind activeness behaviour of SM users in Malaysia.
The study also identifies FB as the most popular SM, followed by IG.
Further segmentation analysis on each FB-active (n=125), IG-active (n=100) and other SM-active (n=82) found that the main motive for FB users was to impress (impressing) others; for IG users, the main reason was to watch others (watching).
As for other SM-active, three motives emerged, i.e.
watching, surveillance and documentation.
The findings imply the usefulness of U> in explaining individual’s motives for being active SM user as well as importance of motives behind activeness of SM user’s behaviour for different types of SMs.
American Psychological Association (APA)
Abd al-Wahid, Nabsiah& Bakim, Zebedeus Henry& Ariffin, Shaizatulaqma Kamalul. 2022. Motives behind active Facebook, Instagram and other social media users. Global Journal Al Thaqafah،Vol. 2022, no. (s).
https://search.emarefa.net/detail/BIM-1543702
Modern Language Association (MLA)
Abd al-Wahid, Nabsiah…[et al.]. Motives behind active Facebook, Instagram and other social media users. Global Journal Al Thaqafah Special issue (Feb. 2022).
https://search.emarefa.net/detail/BIM-1543702
American Medical Association (AMA)
Abd al-Wahid, Nabsiah& Bakim, Zebedeus Henry& Ariffin, Shaizatulaqma Kamalul. Motives behind active Facebook, Instagram and other social media users. Global Journal Al Thaqafah. 2022. Vol. 2022, no. (s).
https://search.emarefa.net/detail/BIM-1543702
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1543702