Consuming halal products: the dynamics of trustworthiness, self-efficacy and purchase intention
Joint Authors
Abd al-Wahid, Nabsiah
Ariffin, Shaizatulaqma Kamalul
Bahjam, Zairina
Source
Issue
Vol. 2022, Issue (s) (28 Feb. 2022)14 p.
Publisher
Publication Date
2022-02-28
Country of Publication
Malaysia
No. of Pages
14
Main Subjects
Abstract EN
This study aims to investigate the factors that affect the purchasing intention of halal products among Malaysian Muslim consumers in East Malaysia.
In specific, this study will examine the relationship between trustworthiness, self-efficacy, attitude, subjective norm, perceived behavior control, and purchase intention.
Data of this study were collected from 142 consumers from East Malaysia who consume Halal products by using an online questionnaire survey.
The data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique.
This study found that the intention to purchase halal products was influenced by attitude, subjective norm, and perceived behavioral control.
Besides, it was found that determinants such as self-efficacy, and trustworthiness have a significant positive impact on attitude, subjective norm, and perceived behavioral control.
This study helps marketers and producer to understand the factors that influence East Malaysia consumers to purchase Halal products.
Hence, the findings will enhance the marketing strategy on any promotional material that relates to Halal products according to appropriate Halal guidelines.
American Psychological Association (APA)
Bahjam, Zairina& Ariffin, Shaizatulaqma Kamalul& Abd al-Wahid, Nabsiah. 2022. Consuming halal products: the dynamics of trustworthiness, self-efficacy and purchase intention. Global Journal Al Thaqafah،Vol. 2022, no. (s).
https://search.emarefa.net/detail/BIM-1543708
Modern Language Association (MLA)
Abd al-Wahid, Nabsiah…[et al.]. Consuming halal products: the dynamics of trustworthiness, self-efficacy and purchase intention. Global Journal Al Thaqafah Special issue (Feb. 2022).
https://search.emarefa.net/detail/BIM-1543708
American Medical Association (AMA)
Bahjam, Zairina& Ariffin, Shaizatulaqma Kamalul& Abd al-Wahid, Nabsiah. Consuming halal products: the dynamics of trustworthiness, self-efficacy and purchase intention. Global Journal Al Thaqafah. 2022. Vol. 2022, no. (s).
https://search.emarefa.net/detail/BIM-1543708
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1543708