البرامج التلفزيونية ونشر التكنولوجيا الزراعية : دراسة ميدانية

Abstract EN

Agricultural television programs are one of the most important means on which development efforts are based to revitalize rural life with all its productive or non- productive activities in the developing world.

In reducing the size of the cultural gap to learn more, faster and more proficiently, and even remember the viewer what he learned from it for a longer period of time, and these programs aim to increase the knowledge of farmers who have the opportunity to watch these programs in the field of plant and animal production and encourage farmers to increase the productivity of the land using scientific methods Apply the guiding recommendations and encourage farmers to exploit the environmental materials available in rural industries, develop self-efforts, spread awareness among farmers and encourage savings.

Also, agricultural television programs can disseminate new ideas, innovations and agricultural knowledge among farmers and provide them with information on how to exploit and benefit from them, and agricultural recommendations appropriate to their needs.

Television programs can influence individuals directly And on their agricultural knowledge and help them to take appropriate decisions regarding various agricultural issues, it can also convince farmers of modern agricultural technology and to replace traditional agricultural technology, which affects the volume of returns and increase the volume of productivity.

The research relied on the descriptive approach, and was concerned with describing the extent of the contribution of agricultural television programs to the dissemination of agricultural innovations and the extent of their reflection and impact.

on agricultural and rural development.

The ability of agricultural television programs to spread innovations, the study community, Kafr El-Sheikh Governorate, an Egyptian governorate that depends on agriculture; As it produces 40% of the total rice crop in Egypt in addition to its production of corn, wheat, and sugar cane.

The villages of the governorate are distinguished by the fact that the predominant occupation is agriculture; Where the people of the village depend on it as a basic profession and a main source of income and with a review and the size of the holders in the village after reviewing the register of holders of the Agricultural Association of the two villages., including 950 males and 400 females.

After reviewing the register of holders of the Agricultural Society in the village of Manshiet Ali Agha, the number of holders of 565 female and male holders, including 355 males and 210 females; Where the researcher reviewed the register of holders of the agricultural association of the village on 25/7/2022, and the questionnaire form was distributed to 20% of the percentage of farmers who possessed in each of the two villages.

The research reached a set of results, the most important of which is that farmers do not depend on television and its agricultural television programs as a primary means of collecting information, as each farmer depends on his practice of the profession and the inherited customs and traditions, although television programs may be able to convince farmers of many modern technological techniques that save him the effort And money, some farmers use a set of modern technological machines to cultivate their land, and some farmers do not have modern machines due to their high cost, the majority of farmers were unable to use agricultural technological applications.