The aesthetic and utilitarian value of metal jewelry in the light of intellectual property

Abstract EN

The fashion sector has recently been affected by consumers’ orientation towards e-commerce platforms, to display jewelry and fashion pieces to gain popularity and increase the demand for them, which led to a big similarity in the designs presented, as designs can be easily copied and imitated.

Intellectual property laws have developed guarantees to protect these types of designs according to intellectual property laws, such as copyright, industrial designs, patent and trademarks.

This is where the need to know which of these laws can be used to protect the original designs arose.

Where the brand name of jewelry can usually be protected by registering them under the trademark law, while the original design of metal jewelry can be protected under the copyright law or the industrial design law.

This is what currently known and prevalent, while the same piece of jewelry can be protected under patent law in the event that there is a unique technology in its design or production.

Thus, there is a need to clarify the difference between the concepts of industrial designs and copyrights and the rights under each law, also how jewelry is protected under patent law.