The impact of social-media marketing activities on consumers' loyalty intentions: the mediating roles of brand awareness, consumer brand engagement and brand image
Other Title(s)
أثر أنشطة التسويق عبر وسائل التواصل الاجتماعي على نوايا ولاء المستهلك: الدور الوسيط للوعي بالعلامة التجارية، وتفاعل المستهلك مع ا العلامة التجارية، والصورة الذهنية للعلامة التجارية
Author
Source
Jordan Journal of Business Administration
Issue
Vol. 18, Issue 4 (31 Dec. 2022), pp.477-499, 23 p.
Publisher
The University of Jordan Deanship of Scientific Research (DSR)
Publication Date
2022-12-31
Country of Publication
Jordan
No. of Pages
23
Main Subjects
American Psychological Association (APA)
Tarabih, Saad Muhammad Ziyad. 2022. The impact of social-media marketing activities on consumers' loyalty intentions: the mediating roles of brand awareness, consumer brand engagement and brand image. Jordan Journal of Business Administration،Vol. 18, no. 4, pp.477-499.
https://search.emarefa.net/detail/BIM-1563826
Modern Language Association (MLA)
Tarabih, Saad Muhammad Ziyad. The impact of social-media marketing activities on consumers' loyalty intentions: the mediating roles of brand awareness, consumer brand engagement and brand image. Jordan Journal of Business Administration Vol. 18, no. 4 (2022), pp.477-499.
https://search.emarefa.net/detail/BIM-1563826
American Medical Association (AMA)
Tarabih, Saad Muhammad Ziyad. The impact of social-media marketing activities on consumers' loyalty intentions: the mediating roles of brand awareness, consumer brand engagement and brand image. Jordan Journal of Business Administration. 2022. Vol. 18, no. 4, pp.477-499.
https://search.emarefa.net/detail/BIM-1563826
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1563826
