عناصر المزيج التسويقي وفق مدخل التسويق الأخضر: حالة دراسية لشركة تسلا

Abstract EN

The importance of this study lies in controlling the concepts of the elements of the green marketing mix, identifying the most important factors affecting it and explaining their positive impact on preserving the environment for subsequent generations.

therefore, we relied on the descriptive analytical approach.

to confirm the importance of this trend, the latest statistics for the green marketing mix strategy at Tesla motors were presented and analyzed.

we concluded that it is working on designing a consistent and effective marketing system based on green marketing, which has led to a tripling of its revenues between 2022-2023.