إدارة الصورة الذهنية كأحد آليات تحسين جودة الخدمة العمومية: الموقع الإلكتروني لوزارة العدل أنموذجا

Abstract EN

Achieving the quality of public service is a real bet, as it is the extent of institutions commitment to their social responsibility in providing the services assigned to them, which requires them a change in the administrative management that it produces to achieve this.

however, building perceptions among individuals and groups and forming positive trends that require improving the image of management the general is one of the priorities of this change.

hence the research paper is important by focusing on building mental image and its impact on improving the quality of public service in public institutions.

by improving communication channels, activating them and assuming social responsibility towards its audiences, as well as strengthening human relations that support the achievement of efficiency and effectiveness in performance that guarantee the achievement of quality in providing public services.