البروباغندا الرقمية على مواقع التواصل الاجتماعي في عصر الذكاء الاصطناعي: دراسة في الأبعاد والتأثيرات

Abstract EN

This study, entitled digital propaganda on social media in the age of artificial intelligence-a study in dimensions and effects-aims to identify digital propaganda that occurs on social networking sites, and specifically on Facebook as the most widely used and widespread means by users, according to previous academic studies.

after the emergence of some political, social, cultural, economic, and even environmental phenomena, such as: natural disasters, through cyber publications for some Facebook users, which carry in their contents intimidating or intimidating digital propaganda directed at certain groups of the public, this study also seeks to reveal the most important dimensions this digital propaganda and its various effects on the individual user of social networking sites, in addition to identifying the most important contributions of artificial intelligence technology in the manufacture of this digital propaganda, and thus the possibility of affecting the credibility of the information, and the recipient’s reactions towards these phenomena and incidents that would create digital propaganda.

in this study, the researcher followed the media audience survey approach, which is the most appropriate method for studying this phenomenon.