Methods for measuring the profitability of marketing operations with an applied study on perfume market companies

Abstract EN

The research aims to identify the most important quantitative methods used in measuring the profitability of marketing operations as it aims to clarify the necessary ways and methods that lead the company to study the profitability of its marketing operations and to measure and then evaluate them.

we have come to the conclusion that the marketing process starts from choosing the appropriate marketing strategy to developing an appropriate promotional mix that guarantees the products reach consumers, and we have also found the relationship between profit and profitability, and we were able to measure it on puig using quantitative methods, and the study concluded that the company only quantitative methods based on indicators for revenues, orders, investments and profits are based on specific time periods.