توظيف الرسالة الإعلامية في معالجة قضايا الأسرة: دراسة حالة إذاعة هلا 2022-2020

Abstract EN

The study aimed mainly at identifying the impact of the effectiveness of the media message in attracting the public towards family issues on Hala96 Radio.

The study adopted the descriptive analytical approach and used a questionnaire to collect data, and to achieve the objectives of the study, the following hypothesis was tested: Hala Radio has clear plans to produce distinctive programs that contribute to attracting the public towards family issues.

There is a statistically significant relationship between the excellence of the media message of the radio and the effectiveness of attracting the public towards family issues.

There is a statistically significant relationship between the challenges facing the implementation of media plans and the effectiveness of attracting the public towards family issues.

There is a statistically significant relationship between the efficiency of the media message and the effectiveness of attracting the public towards family issues.

The study reached several results, including : The study reached several results, including : The existence of a positive direct relationship between the distinctiveness of the media message of Hala Radio and the effectiveness of the public towards family issues.

The family, the study showed a positive direct relationship between the efficiency of the media message and the effectiveness of attracting the public towards family issues.

The study recommended giving more attention to radio programs in the family field so that they can immunize the family against foreign intellectual and media invasion, that radio programs contribute to protecting the cultural identity of Sudanese families and highlighting the national character without violating the democracy of culture.

Sudanese.