The factors influencing customer choice of pharmaceutical brands in Sulaiman
Joint Authors
Qasim, Jinda Mustafa
Muhammad, Pirshing Salih
Source
al-Gharee Journal for Economics and Administration Sciences
Issue
Vol. 18, Issue 3 (30 Sep. 2022), pp.385-398, 14 p.
Publisher
University of Kufa Faculty of Administration and Economics
Publication Date
2022-09-30
Country of Publication
Iraq
No. of Pages
14
Main Subjects
Abstract EN
The pharmaceutical industry is an important component of health care systems throughout the world; it is comprised of many public and private organizations that discover, develop, manufacture and market medicines for human and animal health, as physicians play major role in the selection of medicine to consume, this study aims to determine the most important factors influencing physician prescription behavior (medicine brand choice).
in order to achieve this objective, a self-administered questionnaire designed, it was completed by 77 physicians in Sulaimani city.
Iraq.
Data were analyzed applying various statistical methods, such as descriptive statistics, and ANOVA.
the results show that, the most important factors influence physician’s prescription behavior are patient compliance, medicine efficacy, patient buying power, and medicine availability respectively.
this research suggests that future research may explore the factors influencing patient’s choice for over the counter medicine (OTC).
American Psychological Association (APA)
Qasim, Jinda Mustafa& Muhammad, Pirshing Salih. 2022. The factors influencing customer choice of pharmaceutical brands in Sulaiman. al-Gharee Journal for Economics and Administration Sciences،Vol. 18, no. 3, pp.385-398.
https://search.emarefa.net/detail/BIM-1583728
Modern Language Association (MLA)
Qasim, Jinda Mustafa& Muhammad, Pirshing Salih. The factors influencing customer choice of pharmaceutical brands in Sulaiman. al-Gharee Journal for Economics and Administration Sciences Vol. 18, no. 3 (2022), pp.385-398.
https://search.emarefa.net/detail/BIM-1583728
American Medical Association (AMA)
Qasim, Jinda Mustafa& Muhammad, Pirshing Salih. The factors influencing customer choice of pharmaceutical brands in Sulaiman. al-Gharee Journal for Economics and Administration Sciences. 2022. Vol. 18, no. 3, pp.385-398.
https://search.emarefa.net/detail/BIM-1583728
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 397-398
Record ID
BIM-1583728