الإعلام الرقمي: سياق الظهور، المفهوم والخصائص وإشكال التسمية

Abstract EN

The second half of the twentieth century is considered the starting point of the digital and information revolution.

that has been confirmed by the invention of the computer, which merged with the communication and internet revolution.

these inventions have resulted in the transfer of society into a knowledge and information one, and it led to the emergence of the new media.

this new form of media has also made the globe a space for communication and information, and thus a space for changes on all the fields the most important of which is the field of media and communication.

this development was accompanied by an arsenal of theories ND approaches that attempted to determine the nature of the new media environment and its means, to reveal the ways and methods of its functioning, and to monitor the characteristics and effects of this new media on individuals and societies.

besides, it tackled its contribution to limiting the extension of traditional media and changing its characteristics and advantages.