صفات المرشد السياحي وتأثيرها في التفاعل الاجتماعي للمجاميع السياحية: دراسة استطلاعية لعينة من المواقع السياحية الأثرية في مدينة بابل

Abstract EN

The tour guide has many qualities and skills that qualify him to deal positively with the members of the tour group, and the tour guide has important social roles that he plays towards the tourist group through its impact on the degree of positive social interaction, harmony, cooperation and adaptation among the members of the tourist group, but these social roles are not activated in the positive social interaction between the tourist groups and the lack of knowledge of the influence of the tour guide on the interaction of the tourist groups despite the essential role he plays in showing the social interaction and harmony of the tourist groups.

the two variables where their answers were extracted to confirm this, and the importance of the current study lies in the social roles played by the tourist guide by relying on a set of qualities and skills that he enjoys and through which he creates a kind of positive social interaction among the members of the tourist groups, and from this point of view the current study aimed to reveal on the influence of the tour guide on the interaction social and diagnosing the nature of the relationship and identifying the role of each of them in achieving harmony and satisfaction among the members of the tourist groups.

in the analysis and processing of data and information represented by the confirmatory factor analysis method, simple linear regression analysis method, multiple linear regression analysis method, (F) test and (Z) test using the statistical analysis program (SPSS) version (25) and (AMOS) program version (25).

the adoption of (the questionnaire), which was subjected to a test of validity and reliability as a measurement tool, as it contained a set of questions to be answered by (380) tourists for a random sample of tourists from the ancient city of Babylon, and the descriptive analytical and historical method was used, and the current study reached a set of conclusions among the most notable were : the tourist guide is a means of direct communication with the tourist groups and one of the most present and communicative elements of the tourism service through the length of his stay with the tourists and the wide degree of social interaction with them compared to other workers.