تأثير ممارسات التسويق السبراني على الأداء البيئي المستدام: دراسة تطبيقية في الشركة العامة للاتصالات والمعلوماتية-مديرية اتصالات ومعلوماتية النجف الأشرف

Abstract EN

This research aims to identify the role played by the process of cyber marketing practices on the process of sustainable environmental performance and to show the relationship of impact and the correlation of operations on the process of practices affecting the impact of cyber marketing on sustainable environmental performance.

B (Cyber attraction, cyber interaction, cyber retention, cyber learning, cyber communication).

In the dimensions of sustainable environmental performance represented in the dimensions (economic performance, environmental performance, social performance).

The methodology dealt with a set of paragraphs, the most important of which is the research problem, whose content is that there have been increasing concerns and developments in recent times in the cyber marketing system.

The research problem was identified in several questions centered About the form and nature of the relationship between the research variables, and in light of this, a hypothesis was built that embodies the relationship between the variables concerned, and a set of main and subsidiary hypotheses emerged from it.

By adopting the descriptive approach, the sample targeted the study population (the General Company for Communications and Informatics / Directorate of Communications and Informatics of Najaf), and (50) forms were elected out of (62) forms that were actually distributed to a sample of employees in it.

The questionnaire was used as a basic tool for collecting Study data.

After evaluating and testing the credibility and stability of the study's measurement tools, data analysis and hypotheses testing were conducted using advanced statistical tools and analyzed by statistical programs (SPSS.

Ver.

25.) The results showed the validity of the study's hypotheses and based on them a number of conclusions were formulated.

The study concluded with a number of proposals for further future research.