واقع اللغة العربية في الخطاب الإشهاري: الحلول والآفاق: دراسة تطبيقية لنماذج إشهارية

Abstract EN

Advertising speech is considered one of the most important means of communicating with the public, as it has now become a method of direct address and communication, because it uses various linguistic and non-linguistic formats to achieve many functions in all its visual and audio forms, with the aim of influencing and persuading the recipient, taking into account many factors.

such as age, gender, and the religious and cultural references of each individual within his society.

television is currently considered among the most important tools capable of delivering advertising speeches to the largest possible number of audiences, so we decided that our study would be about the reality of the Arabic language in television advertising.

through this study, we aim to reveal the various linguistic methods and forms adopted by advertising discourse through the analysis of multiple television advertising flashes, as well as to address many questions and issues.