دور التسويق الرقمي للخدمات المصرفية في تحقيق الشمول المالي: دراسة حالة مصرف قطر الإسلامي QIB

Abstract EN

The research aims to understand the role of digital marketing in achieving financial inclusion for Qatar Islamic bank.

the study adopted a case study methodology to comprehend the digital marketing strategies and their impact on enhancing financial inclusion, focusing on improving customer experiences, financial literacy, increasing loyalty towards the bank, and promoting a culture of savings and investment.

the research results demonstrated that digital marketing plays a vital role in enhancing financial inclusion for Qatar Islamic bank.

the findings also highlighted the importance of guiding customers towards digital banking services through awareness initiatives and providing innovative and effective user experiences, thereby enhancing financial awareness, building long-term relationships with customers, and fostering trust in the bank.