تأثير الذكاء الاستراتيجي على الأداء التنافسي لشركة التامين من وجهة نظر القيادات العليا: دراسة ميدانية بالمديرية العامة للشركة الجزائرية للتامين

Abstract EN

This study aims to identify the impact of the strategic intelligence of top management at the General Directorate of SAA Insurance Company on its competitive performance.

To achieve the objectives of the study, we relied on the descriptive analytical approach by distributing 30 questionnaires on a sample of top management at the General Directorate of SAA Insurance Company, and they were processed using the SPSS program.

The study showed that the perception of top management in the General Directorate of strategic intelligence is average, and the level of competitive performance of the company is high.

However, the study concluded that there is no relationship between the strategic intelligence of top management at SAA Insurance Company and competitive performance.

The study recommended the need to rely on the dimensions of strategic intelligence (foresight, systems thinking, motivation) and strengthen them in decision-making, strategy determination, and adaptation to rapid market changes.