معايير الجودة للإعلان التسويقي في التمويل الإسلامي

Abstract EN

Quality assurance standards represent a controlling element for Islamic finance, and financing activities that adopt Islamic finance are primarily concerned with compliance with quality as well as ethical controls in their marketing policies, as they use commercial advertising tools as a tool in their promotional policies.

This research paper presents a theoretical conception of the desired quality standards in the promotional process of the institution and its products.

This study also aims to develop an ethical code of promotional behavior in the Islamic economy; Where it decides on jurisprudence that arranges moral and legal responsibility for marketing activity, and quality standards also include ethical standards for Islamic finance marketing activities, and the proposed code of conduct contains several drop-down lists; It is headed by the list of Quality Assurance for marketing advertising, followed by the list of good practice or good practice, where this list behaviorally describes how to implement the standard, then followed by the list of passive behavior for marketing advertising and in this list is Describe negative behavior that does not adhere to the standard, and finally a list of indicators of good performance.