أثر التسويق بالمحتوى على اتجاهات العملاء نحو العلامة التجارية: دراسة تطبيقية لعملاء شركة زين العراق للاتصالات المتنقلة

Abstract EN

This study aims to test the nature of the relationship between content marketing and customer attitudes towards the brand, in an application in Zain Iraq Telecom.

The descriptive analytical method was used for the current study, and the questionnaire was adopted as the main tool for data collection, as the data were analyzed using the statistical program (SPSS).

The study population consisted of all Zain Iraq subscribers, while the study sample included different segments of Zain subscribers, and the random sampling method was adopted and (120) questionnaires were distributed, and the questionnaires valid for analysis amounted to (100) questionnaires.

The study reached a set of results, most notably that the company's level of interest in content marketing and customer trends is good, and the results also highlighted that there is a positive impact of content marketing on customers' attitudes towards the brand.