The impact of eco innovation policy on organizational reputation: evidence from hotels and travel agencies

Abstract EN

Concern over environmental issues has become increasingly apparent on a global scale in recent years.

sustainable development is facilitated by the union of environmental impact management dedication and profitability.

hotels and travel agencies, and this attitude is of interest to society and any attempt to understand eco-innovation can benefit considerably from several disciplines, including organizational change, and knowledge management which effects on performance of employees and reputation in tourism organizations.

the aim of this study is to explore the impact of adopting eco-innovation on the organizational reputation for hotels and travel agencies in Egypt and to examine the relationship between them, because environmental concerns have been a major factor in this sector's growth, as seen by the rise in desire for outdoor recreation and engagement with the natural world.

to achieve the study aims, a questionnaire was designed and will be distributed to 400 study samples from hotels and travel agencies.

Likert scale will be used to measure the respondents’ answers.

the data will be collected from the questionnaire survey will be processed using the statistical package for social science (SPSS) for windows V.

22.0.

correlation and regression tests will be used as a form of explanatory research to expose the possible significance of these relationships.