A bibliometric analysis of neuromarketing on web of science
Joint Authors
Source
Journal of Engineering Research
Issue
Vol. 11, Issue 2 B (30 Jun. 2023), pp.226-235, 10 p.
Publisher
Kuwait University Academic Publication Council
Publication Date
2023-06-30
Country of Publication
Kuwait
No. of Pages
10
Main Subjects
Abstract EN
The aim of the study within this framework, articles published on Neuromarketing between 2013 and 2018 were examined separately in the title and topic categories on the Web of Science (WOS) site and is aimed to analyse the status of the articles in the last 5 years.
Articles with desired properties are parsed and internationally published articles have been reached.
Before data is thrown into the CiteSpace V program, the implementation steps you will see on the next pages have been implemented individually.
Bibliometric analysis was evaluated as visual, textual and statistical analysis by filling the relevant fields according to the results of the desired analysis.
According to the number of citations in the studies, the author's name, country analysis of articles, institutions where authors work, article page numbers, publication type, research area, year of publication of articles, source title, and document type were examined.
American Psychological Association (APA)
Gurbuz, Fayizah& Unal, Sabiha. 2023. A bibliometric analysis of neuromarketing on web of science. Journal of Engineering Research،Vol. 11, no. 2 B, pp.226-235.
https://search.emarefa.net/detail/BIM-1604400
Modern Language Association (MLA)
Gurbuz, Fayizah& Unal, Sabiha. A bibliometric analysis of neuromarketing on web of science. Journal of Engineering Research Vol. 11, no. 2 B (Jun. 2023), pp.226-235.
https://search.emarefa.net/detail/BIM-1604400
American Medical Association (AMA)
Gurbuz, Fayizah& Unal, Sabiha. A bibliometric analysis of neuromarketing on web of science. Journal of Engineering Research. 2023. Vol. 11, no. 2 B, pp.226-235.
https://search.emarefa.net/detail/BIM-1604400
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 235
Record ID
BIM-1604400