تقييم الحملات الترويجية المتبعة لتنشيط الطلب الأجنبي على السياحة العلاجية في الأرد ن

Abstract EN

This study aims at the following: Danalyzing the role of promotion in activating the medical health care tourism in Jordan , 2)showing the elements of promotion that are used in the hospitals and other formal institutions, 3) showing the role of government it play's in promotion medical tourism sector, and 4) showing the obstacles that face the promotion of medical tourism in Jordan .

By testing the hypothesis, the study concludes the following results: 1) There are a strong statistical relations among the promotional programs and the dependent variables in the study, 2) There is s statistical differences in promotion according to source of funding, and 3) There are obstacles face the promotion of medical tourism like: lack of financial resources available for promotion, and lack of qualified and well trained people to promote the sector .

Finally, the study suggests the necessity of establishing the higher board to promote health care tourism sector, and providing the financial and human resources required to promote the sector .