دراسة ارتباط استراتيجيات استثمار رأس المال المعرفي بالأداء التنافسي للمؤسسات

Abstract EN

This study analyzes the correlation between intellectual capital investment strategies and organizational competitive performance in the Jordanian insurance industry.

To achieve this objective, a questionnaire was developed and distributed to a sample of (213) individuals working in Jordanian insurance companies with (185) questionnaires being returned.

The study produced several results, the key result being that of determining a statistically significant and important impact of intellectual capital investment strategies on organizational competitiveness in terms of educational development, knowledge institutionalization, knowledge integration and the deployment of intellectual capital.

The study recommends that insurance company administrations should pay more attention to training and education, in addition to placing more focus on the various dimensions of knowledge, its integration and employment for the aim of achieving a competitive advantage.