Effect of electronic interactive technologies usage on services marketing activities empirical study on banking sector in Jordan
Joint Authors
Alramahi, Nidal M.
Azzam, Zakariyya Ahmad Muhammad
Source
International Arab Journal of E-Technology
Issue
Vol. 1, Issue 4 (30 Jun. 2010)10 p.
Publisher
Publication Date
2010-06-30
Country of Publication
Jordan
No. of Pages
10
Main Subjects
Information Technology and Computer Science
Topics
Abstract EN
The importance of new technology in marketing of financial services can't be ignored.
Interactive technology helps marketers to inexpensively engage consumers in one- to- one relationships fueled by two way conversation via mouse click on computer.
Several organizations especially in services businesses are increasingly strengthening their marketing function by effectively interacting with their customers with the help of sophisticated interactive technologies in an integrated manner.
Enough research in the usage or adoption of electronic data interchange (EDI) can be found both in information systems and marketing literature.
Therefore ; it appears that different interactive technologies have been studied individually by different researchers.
This motivates researchers to find out studies related to interactive technologies and their usage or adoption especially in the field of marketing activities in a developing country like Jordan.
This paper attempts to understand the effect of the usage of interactive technologies in financial services businesses with the intention to derive implications for the development of interactive technologies to suit its intended users.
American Psychological Association (APA)
Azzam, Zakariyya Ahmad Muhammad& Alramahi, Nidal M.. 2010. Effect of electronic interactive technologies usage on services marketing activities empirical study on banking sector in Jordan. International Arab Journal of E-Technology،Vol. 1, no. 4.
https://search.emarefa.net/detail/BIM-244976
Modern Language Association (MLA)
Azzam, Zakariyya Ahmad Muhammad& Alramahi, Nidal M.. Effect of electronic interactive technologies usage on services marketing activities empirical study on banking sector in Jordan. International Arab Journal of E-Technology Vol. 1, no. 4 (Jun. 2010).
https://search.emarefa.net/detail/BIM-244976
American Medical Association (AMA)
Azzam, Zakariyya Ahmad Muhammad& Alramahi, Nidal M.. Effect of electronic interactive technologies usage on services marketing activities empirical study on banking sector in Jordan. International Arab Journal of E-Technology. 2010. Vol. 1, no. 4.
https://search.emarefa.net/detail/BIM-244976
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-244976