Internet banking adoption in an emerging economy : indian consumer’s perspective
Joint Authors
Safeena, Rahmath
Date, Hema
Kamman, Abd Allah
Source
International Arab Journal of E-Technology
Issue
Vol. 2, Issue 1 (31 Jan. 2011), pp.56-64, 9 p.
Publisher
Publication Date
2011-01-31
Country of Publication
Jordan
No. of Pages
9
Main Subjects
Information Technology and Computer Science
Topics
Abstract EN
Information technology Services is considered as the key driver for the changes taking place around the world.
Internet banking (IB) is the latest and most innovative service and is the new trend among the consumers.
The shift from the formal banking to e-banking has been a 'leap' change.
This study determines the factors influencing the consumer’s adoption of internet banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of IB.
It is an essential part of a bank’s strategy formulation process in an emerging economy like India.
Survey based questionnaire design with empirical test was carried out.
The results have supported the hypothesis.
American Psychological Association (APA)
Safeena, Rahmath& Date, Hema& Kamman, Abd Allah. 2011. Internet banking adoption in an emerging economy : indian consumer’s perspective. International Arab Journal of E-Technology،Vol. 2, no. 1, pp.56-64.
https://search.emarefa.net/detail/BIM-245075
Modern Language Association (MLA)
Safeena, Rahmath…[et al.]. Internet banking adoption in an emerging economy : indian consumer’s perspective. International Arab Journal of E-Technology Vol. 2, no. 1 (Jan. 2011), pp.56-64.
https://search.emarefa.net/detail/BIM-245075
American Medical Association (AMA)
Safeena, Rahmath& Date, Hema& Kamman, Abd Allah. Internet banking adoption in an emerging economy : indian consumer’s perspective. International Arab Journal of E-Technology. 2011. Vol. 2, no. 1, pp.56-64.
https://search.emarefa.net/detail/BIM-245075
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 61-64
Record ID
BIM-245075