The retirees as a target segment for tourism industry

Abstract EN

As the number of retirees continues to increase and average retirement age tends to decrease, their expenditure patterns become more important to many researchers than before.

The retirement phenomenon has received much attention around the world.

The growth in the retiree's population either in number or in proportion relative to other age groups is likely to affect travel.

The purpose of this research is «to highlight the importance of the retirees segment as tourists, also discover underlying travel motives among retirees and to find groups of retiree tourists with common motivation.

The aim is to show that travel motive could become the basis of tourism product development for retirees market.

The results of this study provide insights regarding definition of retirement for retirees themselves, their leisure expenditures and the reasons for relocation to any destination either as a user for the traditional tourist accommodation or those who are using second home.