الإستراتيجية التقنية و الميزة التنافسية في الألفية الثالثة : مدخل القيمة المضافة -دراسة نظرية

Abstract EN

The organizational performance in general and the environmental performance in particular are considered to be part of the fundamental aspects in bringing about sustainable development in business organizations during Third Millennium.

This research discusses ways of how to adopt model of Value Chains as approaches in reinforcing the environmental performance by relying on the capabilities provided by technical strategies, in achieving excellence performance.

This research started with discussing the concept of Information Technology (IT) and its importance, in addition to explain the contribution of the technological strategy and Added Value under the environmental role of the organizations; as well as discussing the concepts of IT capabilities, their development and types.

In its second part, the research tried to state the most important general guidelines of the Organizational Performance and especially the Environmental Performance.

To arriving at its essential issue, the discussion of the adoption of the model of Value Chain as an approach to reinforcing the environmental performance through the use of IT capabilities.

Finally, the research ended by stating the most important conclusions and suggestions that have been reached by this research.