العوامل المؤثرة في تحقيق أهداف المشروعات الصغيرة : درراسة ميدانية في محافظة معان

Abstract EN

This study aimed at determining the factors affecting the achievement of small business enterprise objectives in Ma'an governorate.

To achieve this objective, the data was collected from a convenience sample consisting of 184 of owners or directors of small enterprises in Ma'an governorate.

The results showed that the objectives of small business enterprises are affected by pre-and parallel planning for the enterprise, the perceived value for the importance of small enterprises, effectiveness and efficiency of the marketing activity, and the quick response to business environment changes.

The study has offered a number of important recommendations such as: constructing specialized databases about small business enterprises comprising data, information, and statistics related to investments in small enterprises and placing more emphasis on the processes of training and development in small business enterprises, particularly, in accounting, finance, and small business management.