The relative importance of indicators of perceived Jordanian islamic garments quality : An application of non-Jordanian consumers in foreign markets

Abstract EN

This study aims at identifying the relative importance of quality measures elements of the Jordanian Islamic garments as perceived by non-Jordanian consumers in foreign markets.

In addition, it examines the moderating effect of demographic characteristics and the country of citizenship on the perceived quality of Jordanian garments.

The study's population consists of consumers of Islamic women garments in the UK and Canada.

A structured questionnaire was sent to several Islamic women clothes retail shops, in both the UK and Canada, where Jordanian Islamic clothes are being displayed.

Depending on this study type and hypotheses, frequency table, percentages, t-Test, and ANOVA test, were used for hypotheses testing.

The reliability and validity of the scales were found to be satisfactory.

The study found that the four most important quality indicators as perceived by Non-Jordanian consumers of the Islamic women' garments are: The product attributes (design, appearance, sizing and textile factor), price (value), store attributes, and promotion .

It was also found that all of the study’s quality indicators of Jordanian Islamic garments were positively perceived by Non- Jordanian consumers in foreign markets.

Furthermore, the perceived quality indicators were found to differe in terms of the demographic variables (age, education level, income level, and marital status) .