الصورة الذهنية لقناة الجزيرة و الجزيرة الدولية لدى الشباب الجامعي : دراسة ميدانية على طلبة جامعتي قطر و اليرموك

Abstract EN

This field study, which was conducted on a sample of 551 students in Qatar University and Yarmouk University in Jordan, aims to investigate the relationship between the various demographic variables of the research sample, including age, gender, nationality, place and type of residence from one side, and the image of Aljazeera TV channel and the new English Aljazeera International TV channel from the perspective of the study subject from the other side.

Also, it attempts to investigate the evaluation of both channels, in terms of their news credibility and their ability to provide the audience with accurate and true news, in addition to the attractiveness and popularity of both channels among the audience and their impact on Qatar's image and fame on both the Arab and international domains.

This paper also aims to study the relationship between the various demographic variables and characteristics of the research sample and their exposure to various media, such as Arab and foreign satellite channels vs.

local TV channels, as well as their exposure to the internet.